racvernaq24 asked:
i work at a payday loan company and we need to increase our quota on new customers, what is an excellent way i can do that.
i work at a payday loan company and we need to increase our quota on new customers, what is an excellent way i can do that.
Tags: Advertising Ideas, Marketing Advertising, Marketing And Advertising, Quota
April 13th, 2008 at 5:33 pm
You work at a place that preys on poor and people in a bind so market that. Offer an interest rate reduction, say to 405% for a limited time. Step up the pace when electric and phone bills are due, maybe some granny that eats alpo for dinner could use an 800% loan. Put up a sign outside that says “We Are NOT Scum”…perhaps someone will believe it.
April 16th, 2008 at 6:34 am
Offer a discount for first time users. Doing this easily and discretely as possible is key. It’s embarrassing and degrading to some… I would focus on three major factors
Privately done (in lieu of the walk in places)
Ease of use
And a savings for first time users
April 17th, 2008 at 5:38 pm
affliate marketing, SEO, SEM
Regards
April 20th, 2008 at 2:31 pm
The fastest way for an established company to get new customers in any business is to go to your existing customers. Give them incentives to use your services more frequently or at higher volumes.
You could also use them as referral sources.
The second fastest way is to find kindred companies and ask them to promote you to their clients. In your case (legalities aside) it could be employers, banks, or other local credit agencies that turn down loans that are too small or too high risk for them.
Denny’s restaurant of all places has an employee lunch time incentive program that impressed me so much I added it to my collection of ‘must do’ for my clients.
Here’s how it works… Denny’s sends an 11×17 poster and blank ID cards printed on thinly laminated paper to employers with 25 or more employees, within specific number of miles of the restaurant. The card claims priority lunch service and a discount.
Disneyland does the same thing with employers in California. Maybe surrounding states too. It works beautifully.
Could you do the same?
Infousa.com can provide lists of employers that match your ideal criteria and geographic region. I’m in no way associated with them. Simply get a list of ideal employers, put together an offer to relieve the employer’s headaches of paycheck advances, and send the offer.
I bet there are thousands of employers who’d love not have to do payroll advances anymore.
Andre Bell
April 20th, 2008 at 8:56 pm
You can advertise online at a business directory for free
April 23rd, 2008 at 7:52 pm
Online or offline? Two totally different strategies which you need to clarify to get a good answer.
Good luck.